Why worry about a Domain Name?
In this article, I am going to be tackling issues to do with choosing the right domain name for your ventures. Domain names are just like business/company names they cannot just be chosen at random a lot of thought and contemplation is necessary. A domain name is the online identity you own on the World Wide Web; the best is to choose a name that not only fits your business but also is easy to find and promote and is somehow unique to you and your entity.
Domain names can be searched and purchased on both big domain registrars like GoDaddy and local registrars like WebNames for Zimbabwean customers. Domain extensions like .co.zw for now can only be bought from Zimbabwean resellers although the hosting can then be outsourced.
Below are some of the important highlights in choosing the correct domain name and extension:
- Choose a distinctive domain name
Having your website confused with a popular site already on the web is a catastrophic. Hence dont buy domain names with a plural, hyphenated or misspelled version of an already existing domain.
- Don’t over-complicate the typing
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value.
- Keep the Name as Short as Possible
Short names are easy to type and easy to remember. They also allow for more characters in the URL and are a better fit on social networks, print media, and every form of offline marketing (including the essential Word-of-Mouth).
- Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. They also correlate poorly with rankings in Google, with branding, and with traffic. I’d additionally suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.
- Use an appropriate domain extension
Extensions are suffixes, such as .com , co.zw or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for very long.A bevy of new generic top-level domains — like .photography, .xyz and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:
- .co.zw: an abbreviation for company and commerce from Zimbabwe.
- .info : informational sites..net: technical, Internet infrastructure sites.
- .org.zw: non-commercial organizations and nonprofits.
- .biz: business or commercial use, like e-commerce sites.
- .net: technical service and infrastructure.
TIP: You don’t have to build a website for every domain. Just forward any additional domains to your primary website.
- Be quick on purchase
Domain names sell like cupcakes. Thankfully, they’re also inexpensive, so register your favourite domain names as soon as possible. If you’re having trouble finding an available name, some domain registrars suggest alternate names during your domain search to help you find the perfect domain name.
Here at Prale Web Studio we help businesses in Harare Zimbabwe and around the country create an online presence by offering free consultation on choosing the correct domain names. We also go the extra mile and offer you different hosting packages to choose from and offer free unlimited personal emails.